Established in January 1997, the DTCM has two main areas
of responsibility. The first of these includes all the
functions of the former Dubai Commerce and Tourism Promotion
Board (DCTPB), which had been in existence since 1989
and concentrated on the international promotion of Dubai’s
commerce and tourism interests. The DTCM’s second
main area of responsibility is as the principal authority
for the planning, supervision and development of the tourism
sector in the emirate.
Underlining
the importance attached to tourism development at the
highest level, the DTCM’s Chairman is His Highness
General Sheikh Mohammed bin Rashid Al Maktoum, Crown
Prince of Dubai and UAE Minister of Defence. Its Director-General
is Khalid A. bin Sulayem.
As
part of its marketing role, the DTCM plans and implements
an integrated programme of international promotions
and publicity activities. This programme includes exhibition
participation, marketing visits, presentations and roadshows,
familiarisation and assisted visits, advertising brochure
production and distribution, media relations and enquiry
information services.
In
addition to its head office in Dubai, the DTCM has 14
overseas offices. They are located in Philadelphia (covering
North America — East and Central), Los Angeles
(North America — West Coast), London (the UK and
Ireland), Paris (France), Frankfurt (Germany), Stockholm
(Scandinavia), Milan (Italy), Moscow (the Russian Federation,
CIS and Baltic States), Nairobi (East Africa), Johannesburg
(South Africa), Mumbai (India), Hong Kong (Far East),
Tokyo (Japan) and Sydney (Australia and New Zealand).
In
assuming its administrative responsibilities within
Dubai, the DTCM has now taken over the licensing of
hotels, hotel apartments, tour operators, tourist transport
companies and travel agents. Its supervisory role also
covers all touristic, archaeological and heritage sites,
tourism conferences and exhibitions, the operation of
tourist information services and the organisation and
licensing of tour guides.
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